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What is Stakeholder-Centered Coaching?

  • Writer: Aurel Ghidoveanu
    Aurel Ghidoveanu
  • Sep 6
  • 2 min read

Updated: Sep 7

Museum of the Future - Dubai
Museum of the Future - Dubai


Why Stakeholder-Centered Coaching?


Stakeholder Centered Coaching (SCC) is designed specifically for leaders aiming to accelerate their effectiveness and reputation in a new organization.


SCC can help you:


  • Identify high-impact leadership goals based on real, actionable feedback from colleagues and team members - the stakeholders.


  • Involve those who matter most—your key stakeholders—in supporting your leadership growth.


  • Set a focused, measurable action plan for visible progress.


  • Regularly check in with your stakeholders to gain insights and chart improvements.


  • Track and measure your impact, ensuring actual behavior changes are recognized by others (improvement needs to be perceived by the others to actually happen)


  • Receive hands-on support with monthly coaching sessions (on-the-job, not theoretical).


  • Build trust throughout your team and organization.


To learn more, here’s an excellent summary of the SCC process from Marshall Goldsmith, its founder:


Who is Marshall Goldsmith?


Dr. Marshall Goldsmith is a member of the Thinkers50 Hall of Fame:


  • the only two-time #1 Leadership Thinker in the world.


  • has been ranked the #1 Executive Coach in the world for many years.


Marshall is a #1 New York Times bestselling author. His books have sold over 4 million copies and have been published in 36 languages.


Marshall created SCC to help a leader identify and improve specific behaviors by gathering feedback and suggestions from their stakeholders.


How do we use SCC in onboarding?


It's important to acknowledge that true leadership development is recognized and validated by those who interact with the leader daily. Not by the coach nor by the Leader (the coachee). This is where SCC makes a net difference.


As we started our recruiting projects with C Level Finance, we wanted to prove that we have 'skin in the game' long after a successful candidate joined the new role.


After many iterations, I enrolled in the SCC workshop. I immediately realized that it makes perfect sense. With this coaching system in place, we check and support the new hire's progress along 6-12 months of hiring.


And the most important thing is that progress will be is acknowledged by people around the new hire.


The list of companies that applied this coaching system is impressive. Go take a peek here.


Once you go through this process, you can always use the same system within your organization. It's a skill you will put to best use during your whole career.

 
 
 

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